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Appeal to Your Restaurant Customers With These Important Changes

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Offering delicious food is undoubtedly one way to attract customers to your restaurant. Excellent customer service can also be appreciated. However, the average restaurant owner could be doing much more than honing their culinary craft and refining their customer service practices. They could also be making some of these important changes:  

Investing in Digital Marketing

Many hungry patrons browse the internet to find local restaurants offering the food they feel like eating. You may miss out on important business if you haven’t invested in digital marketing. Now might be an excellent time to start.

Begin by refining your website’s SEO and using organic search terms that might improve your chances of helping you appear in search results. For example, if you have a Japanese restaurant in Sawtelle, Los Angeles, a popular keyword to use might be Sawtelle Japanese restaurant. You can also purchase Google ads, make social media campaigns, and reach out to influencers with decent followers to spread the word about your establishment.

Exploring Online Ordering

Not everyone can or wants to phone in their restaurant order for pickup. Nor do they always want to order in person and wait for it to be ready. Make the ordering process more efficient for customers by offering online ordering. 

While customers can still ring or walk in to place orders, you can provide a more convenient option for those who prefer to browse the menu, order at their leisure, and pick up their food when it’s ready.

Providing Delivery Services

The evolution of smart devices paved the way for food delivery apps. Now, food delivery is a standard part of most restaurant businesses. If you haven’t yet set your business up for delivery or aligned with delivery service providers, now might be the right time to start.

The delivery market is growing at an exponential rate, with many customers choosing to have food delivered to their homes for convenience rather than dining out. You might be able to appeal to a wider market by adding delivery services to your food business.

Trying Loyalty Programs

While you want to treat every customer as the important person they are, that doesn’t mean you can’t reward those who give you more of their business. Consider loyalty programs as an incentive for people to visit your establishment more often. For example, you might offer a free coffee if they purchase 10 or more and have a card stamped. You might also explore food discounts or freebies.

Offering Dietary Options

Around 6.2% of US adults and children have a food allergy. This can sometimes mean they’re limited in where they can eat in case any cross-contamination puts them at risk of life-threatening illnesses. You may be able to appeal to a broader audience by providing a broad range of dietary options. Dairy-free, gluten-free, nut-free, vegetarian, and vegan food are just some of the many offerings that may see you enjoying more satisfied customers.

The restaurant industry is highly competitive, requiring the average business owner to think outside the box. Try some of these innovative changes above, and you may enjoy a more consistent and loyal customer base.


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