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If your restaurant business has been successful, it is because of the quality dishes you serve that your loyal patrons enjoy. However, you are still finding ways to improve and add more to your customers’ dining experience, making them appreciate your menu even more and attracting new customers. An excellent idea is to start adding healthier dishes to your existing menu.
People are becoming more conscious about their health and working towards a healthier lifestyle. They try to exercise regularly, avoid harmful habits, and are more discerning with what they eat, choosing to dine in restaurants that offer more nutritious choices. This does not mean that you need to change your menu completely. Instead, providing your customers with other options allows them to pick out food that is not only savory but healthy too. Doing this increases the possibility of more people dining at your restaurant looking for dishes beneficial for their health.
Like everything else on your menu, serving healthy dishes in your restaurant should contain only quality ingredients. You want your customers to have the best you can offer, prepared carefully and presented beautifully. For example, you can have grilled dishes instead of fried, use fresh fruit juices for cocktails, and offer brown rice instead of white. You may also want to include turmeric latte mix as a beverage or add to yogurts or smoothies that can potentially provide health benefits such as improving gut health and reducing stress.
Here are three excellent reasons to add healthier dishes to your menu.
1. You attract more customers
Offering healthier dishes on your restaurant menu increases your opportunity to bring in more customers. At the same time, you maintain patrons who are happy with your current menu but wouldn’t mind trying new dishes that benefit their health. Additionally, there is a shortage of restaurants serving healthy food, which is a clear advantage for your business. Finally, by providing people with healthier eating options, you are also instrumental in helping them live healthier lives.
2. Customers are willing to pay more for healthy dishes
As people slowly recover from the worldwide pandemic, restaurants serving healthy dishes are becoming more attractive. More people are willing to spend a little more to eat healthy food and maintain their overall well-being. More often than not, dining out, especially in fast food chains, has led people to eat more, consuming food lacking essential nutrients that the body requires to stay healthy. Obesity is a real problem, apart from other health conditions resulting from unhealthy eating habits. Thus, serving healthy dishes has become more favorable for many, and paying more for healthy dishes may not be an issue, translating to increased revenues for the establishment.
3. Existing customers remain loyal
As mentioned earlier, your restaurant may have already built a clientele that patronizes your business. Adding healthier dishes to your menu provides them with more options, allowing them to have a taste of something newer and healthier and encouraging them to maintain their loyalty to your restaurant.
More than anything, serving healthy dishes in your restaurant allows you to help people improve their health.